10 Online Video Predictions for 2010
Inspired by ReadWriteWeb CEO Richard McManus’ 2010 Predictions, we decided to do ours for the online video… read, comment, enjoy!
- Consumption of real-time online video will double in 2010
- As video on the web makes its way onto big-screen TV in the family room, 1080p HD streams become a necessity
- PPV (Pay-Per-VOD) models will start to emerge from the content owners
- User-Generated Content (UGC) will garner more attention from both end-user viewers and regulatory bodies
- PPL (Pay-Per-LIVE) model adoption will increase dramatically as live event streaming goes beyond sports
- Both UGC and professional content streams will put downward price pressure on the cloud storage (VOD)
- The online video distribution cost line item will be bigger & bolder as consumption of video takes off!
- LIVE video streaming on mobile phones will start to see improvements from carriers, streaming vendors, and others in the ecosystem
- Comprehensive video content management (VCM) becomes a critical component in managing various types of online video: LIVE, VOD, replays
- 2010 will bring a number of big-tent (virtual) LIVE events such as the U2 concert
Happy Holidays!!

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